Wild Blueberry Press Release
Wild Blue Mess Contest – Official Contest Rules
July 24, 2025
Official Contest Rules
Wild Blue Mess Contest
- ELIGIBILITY
The contest is open to anyone legally residing in Canada who is 18 years of age or older at the time of entry. Employees, representatives, or agents of the Wild Blueberry Association of North America (WBANA-Canada), its affiliates, promotional agencies, as well as their immediate family members or those living in the same household, are not eligible.
The contest is open to residents of Canada only.
- SPONSOR
This contest is organized by the Wild Blueberry Association of North America (WBANA-Canada): https://www.wildblueberryassociation.ca
- CONTEST DESCRIPTION
No matter how you enjoy your wild blueberries—in your favorite recipes, as a snack, fresh, frozen, raw, or cooked—wild blueberries are known to cause stains and can be messy. Thanks to their anthocyanins!
Blue all over? Wear your wild blueberry stains with pride and celebrate the power of blue. Canadian wild blueberries are rich in anthocyanins, the natural pigments responsible for their intense colour. They are tasty and nutritious and enhance everything from breakfast to dessert.
Did you know that a diet high in anthocyanin-rich foods is associated with a reduced risk of several chronic diseases? These are found in colourful fruits and vegetables. That’s a good reason to get your fingers stained!
Share a photo of your stained fingers, messy recipes, colourful drinks, or any creation with wild blueberries that leaves its mark for the chance to win one of four gift cards redeemable at a grocery store.
There will be four winners, divided into four photo categories:
- Cute
- Funny
- Messy
- Wild
- CONTEST PERIOD
The contest begins on August 1st, 12 :00 AM and ends on September 12th, 11 :59 PM. Only entries received during this period will be eligible.
- HOW TO ENTER
How to participate:
- Post a photo showing your stained fingers, messy recipes, colourful drinks, all featuring wild blueberries. Have fun, be creative, let your WILD side out.
- Tag Canadian Wild Blueberries on Facebook, or @canadianwildbb on Instagram and X
- Use the hashtag: #WildBlueMess
- Follow Canadian Wild Blueberries on social media
You can participate as many times as you like. Photos posted on any platform will be eligible, only one prize per category for all platforms combined.
- PRIZE
Enter for a chance to win a $250 gift card redeemable at a local grocery store of your choice.
The prize is non-transferable, non-cashable, and cannot be exchanged for other products or services.
- WINNER’S SELECTION
Four (4) winners will be selected based solely on the opinion of our jury.
The selected individuals will be contacted via private message on the platform used. They must respond within 7 days, otherwise another participant may be selected.
Photos published on any platform will be eligible, with only one prize per category for all platforms combined. Prizes will be awarded at the end of the contest.
- GENERAL CONDITIONS
By participating, you agree that your username, photo, or submitted content may be shared and used for promotional purposes by WBANA-Canada, without financial or other compensation. This contest is in no way sponsored, administered, or associated with Instagram/Facebook/X.
- LIMITATION OF LIABILITY
WBANA-Canada is not responsible for lost, delayed, or undelivered entries, nor for any technical or human failure affecting participation.
- PRIVACY
The personal information collected will only be used for the purposes of administering the contest.
