Consumers Prefer Muffins and Baked Goods Made With Wild Blueberries


Going Wild Has Its Advantages

If muffins and baked goods sales are important to your business, consider a Wild ingredient that will give you more of what your consumers are looking for… and a competitive new advantage for your brand.

A Taste of the Power of Wild Report Results:
Wild Blueberries vs. Cultivated

The following is a snapshot of muffin category results from the Power of Wild Research that show the advantages of choosing the right type of blueberry.

Buy More:

66% of consumers are likely to buy more blueberry muffin mix

if made with Wild Blueberries.


76% of all consumers say a restaurant’s prepared muffin would taste better

when made with Wild Blueberries.


61% of all consumers say store bought muffins would increase health benefits

when made with Wild Blueberries.

Read The Complete Report

Whether on a menu or in a grocery store, people who purchase muffins and baked goods prefer Wild Blueberries vs. regular blueberries in every dimension tested. For more muffin results and consumer attitudes around the Power of Wild and how choosing Wild Blueberries vs. regular blueberries can impact purchase intent, purchase volume, securing a price premium, supporting sustainability, and more, download the full Power of Wild Research Report which includes quantitative consumer findings on 8 different food service and packaged goods categories.

download the full Power of Wild Research Report now

Research Background:

Research results are excerpts from a 2015 nationwide survey of 1,009 US consumers conducted by Portland Marketing Analytics LLC. Two US consumer types were targeted for the research, the general US population (all consumers- 18 years of age or older) and those who self reported health and sustainability as a driving value in the foods they buy (LOHAS-lifestyles of health and sustainability). The total margin of error for all survey results was +/- 2.6% allowing for generalization of results at the 90% level of confidence.